For most small to mid-sized community businesses, it is not realistic to spend millions of dollars a year on advertising. It is often far more cost effective to advertise only in the local area. That is where the Smoke Signal can help.
The Smoke Signal is the official paper of Mission San Jose High School, located in Fremont’s Mission District. It is self-funded, which means it depends solely on advertisements and a small subscriber base for financial security. Each issue is exposed not only to our student body of 2,300 students but to school staff members, parents, and subscribers from the surrounding area.
We offer several advertising options to fit your preferences, from smaller business card-sized ads to larger full-page ads. You may also supply preprinted inserts. A variety of dates are available for you to run your advertisement in, and the Smoke Signal is willing to accommodate everything from a full year of advertising to a single issue. Moreover, a business may choose to either pay in advance or wait until the invoice is dropped off after the advertisement has run. Advertisers will also receive a free copy of our paper for the dates they choose to run advertisements.
With this, please consider running an advertisement that will reach out to the Mission District community. If you are interested, please see the rate card and contact one of the Ad Managers at ads@thesmokesignal.org. We greatly appreciate your support.
Rate Card 2011-2012
| Advertisement Deadlines | Publication Dates |
| Monday, September 19 | Friday, September 30 |
| Monday, October 17 | Friday, October 28 |
| Monday, November 7 | Thursday, November 17 |
| Tuesday, December 6 | Tuesday, December 20 |
| Monday, January 23 | Friday, February 3 |
| Monday, February 20 | Friday, March 2 |
| Monday, March 19 | Friday, March 30 |
| Monday, April 23 | Friday, May 4 |
| Tuesday, May 28 | Friday, June 8 |
• All materials, art, and copy are due at deadlines
• We accept color ads in underlined issues.
• No cancellations or adjustments are to be made after deadlines
• Materials should be submitted via e-mail to ads@thesmokesignal.org
• Filetypes we accept: JPG, TIFF, PSD, PDF, BMP, GIF. DOC or DOCX files will NOT be accepted. For questions about other filetypes, please e-mail us at ads@thesmokesignal.org .
Advertising Rates and Sizes
| 1 issue | 1 issue color | 5 issues | 10 issues | ||
| • Full Page: | 10” width x 15” depth | $230.00 | $280.00 | 20% off | 30% off |
| • Half Page: | 10” width x 7” depth | $135.00 | $165.00 | 15% off | 20% off |
| • Quarter Page: | 4.75” width x 7” depth | $90.00 | $110.00 | 10% off | 15% off |
| • Business Card: | 4” width x 2.25” depth | $50.00 | $60.00 | 5% off | 7.5% off |
| • Inserts: | 8.5” width x 11” depth maximum | $200.00 | 2.5% off | 5% off |
NOTE:
A $5 discount applies when advertising in all 9 issues.
For inserts please supply 2,500 copies on the advertisement deadline.
Inserts price applies to flyers (8.5″ x 11″) or cards no smaller than 3″ x 5″. Please submit oversize or multipage inserts for approval and possible price increase to ads@thesmokesignal.org.
| 1 week |
5 weeks | 10 weeks | All Year | ||
| • Online Banner: | 150 px width x 650 px depth | $20 | $110 | $235 | $1000 |
| 1 issue/ 1episode |
3 issues/ 3 episodes | 9 issues/ 6 episodes | |||
| • Print*, MSJTV**: | 150 px width x 650 px depth | $35 | $100 | $200 | |
| 1 week/ 1episode |
5 weeks/ 3 episodes | 10 weeks/ 6 episodes | |||
| • Online, MSJTV**: | 100 px width x 450 px depth | $50 | $205 | $405 | |
| 1 issue/ 1 episodes/ 1 week |
5 issues/ 3 episodes/ 5 weeks | 9 issues/ 6 episodes/10 weeks | |||
| • Print*, MSJTV**, Online: | 100 px width x 450 px depth | $60 | $220 | $440 |
Note:
Prices are per issue, with the percentage discounts applying to the total fee (for all 5 or all 9 issues).
*As advertisers have a variety of print sizes to choose from, Multimedia Packages including print issues will be priced on the amount of the print size plus that if MSJTV or MSJTV/Online.
**MSJTV Ads will appear at the beginning of the episode after. “The episode was brought to you by … [slogan]”
