As a self-funded, student-run organization, the Smoke Signal understands that for most small to mid-sized community businesses, it is not realistic to spend millions of dollars a year on advertising. It is often far more cost effective to advertise only in the local area. That is where the Smoke Signal can help.
The Smoke Signal is the official paper of Mission San Jose High School, located in Fremont’s Mission District. It is self-funded, which means it depends solely on advertisements and a small subscriber base for financial security. Each issue is exposed not only to our student body of 2,300 students but also to school staff members, parents, and subscribers from the surrounding area.
We offer several print advertising options to fit your preferences, from smaller business card-sized ads to larger full-page ads. You may also supply preprinted inserts. In addition, we also offer online advertising options on our website, www.thesmokesignal.org. A variety of dates are available for you to run your advertisement in, and the Smoke Signal is willing to accommodate everything from a full year of advertising to a single issue or online time period. Moreover, a business may choose to either pay in advance or wait until the invoice is dropped off after the advertisement has run. All print advertisers will also receive a free copy of our paper for the dates they choose to run advertisements.
With this, please consider running an advertisement that will reach out to the Mission District community. If you are interested, please see the rate card and contact one of the Ad Managers at ads@thesmokesignal.org. We greatly appreciate your support.
Rate Card 2012-2013
| Advertisement Deadlines | Publication Dates |
| Friday, September 14, 2012 | Friday, September 28, 2012 |
| Friday, October 12, 2012 | Friday, October 26, 2012 |
| Tuesday, November 6, 2012 | Friday, November 16, 2012 |
| Friday, December 7, 2012 | Thursday, December 20, 2012 |
| Friday, January 18, 2013 | Friday, February 1, 2013 |
| Friday, February 15, 2013 | Friday, March 1, 2013 |
| Friday, March 15, 2013 | Thursday, March 28, 2013 |
| Friday, April 19, 2013 | Friday, May 3, 2013 |
| Friday, May 31, 2013 | Friday, June 14, 2013 |
• All materials, art, and copy are due at deadlines
• No cancellations or adjustments are to be made after deadlines
• Materials should be submitted via e-mail to ads@thesmokesignal.org
• Filetypes we accept: JPG, TIFF, PSD, PDF, BMP, GIF. DOC or DOCX files will NOT be accepted. For questions about other filetypes, please e-mail us at ads@thesmokesignal.org .
Advertising Rates and Sizes
| Type | Size | 1 issue | 1 issue color | 4 issues | 8 issues |
| Full Page | 10” width x 15” depth | $300.00 | $380.00 | 20% off | 30% off |
| Half Page | 10” width x 7” depth | $200.00 | $240.00 | 15% off | 20% off |
| Quarter Page | 4.75” width x 7” depth | $120.00 | 10% off | 15% off | |
| Business Card | 4” width x 2.25” depth | $60.00 | 5% off | 7.5% off | |
| Inserts*** | 8.5” width x 11” depth max; single piece of paper | $250.00 | 2.5% off | 5% off |
***Note:
For inserts please supply 2,500 copies on the advertisement deadline.
Inserts price applies to flyers (8.5”x 11”) or half sheet no smaller than 8.5”x5.5”. Inserts can only be a maximum of 8.5”x 11” and must only be a single piece of paper. Prices are per issue, with the percentage discounts applying to the total fee (for all 4 or all 8 issues).
